Crowning moments at Blenheim Palace Flower Show

Great British summers evoke memories of freshly mown lawns, kart wheels and lazy days in the sun. Not the most obvious season for considering knitwear, you might be thinking. But you would be wrong. Becoming ever more important than our freshly laundered linens are our treasured knitted cardigans, jackets and boleros. They keep out the chill that is an inevitable part of the Great British summer.

And so it was this weekend at the Blenheim Palace Flower Show when we exhibited in the indoor shopping village alongside beautifully crafted jewellery, fashion, skin care and garden accessories. When the sun shone, the hoards entered and when the skies clouded over and the wind whistled through the marquees, happy shoppers cooed over our Yak collection.

We had a fabulous time from start to finish!

 

Setting up on Thursday afternoon (under the direction of Teddy - 3yrs and with the great help of Heidi -1 yr) was so much fun and we very much enjoyed our first day of sales on Friday. Everyone gave us such wonderful feedback about the softness and beautiful sheen of the clothes and the charming nostalgic look of our designs.

Saturday brought many Americans to our stand - it was of course a pleasure to meet you all and enjoy your fabulous encouragement and great sales.

Sunday was the busiest day for the show and for us! We met some wonderful young couples keen for that something special for christenings and weddings. We also had a lot of interest in our bespoke service.

It is wonderful to see that knitwear is making such a comeback and lovely to hear that so many of you are knitters or learning to knit. We’ve met some lovely little ones this weekend and we've seen photos of some gorgeous babies. Do send us any pictures you take of your little ones in our beautiful Crowns & Coronets  clothes and we look forward to seeing you again next year!

Celebrating winning a Roses Creative Award

 

A blog from our fabulous ad agency, True North

Working with Crowns & Coronets was a breath of fresh air. They understood the value that good design can bring. Being receptive to our thoughts, our entire time working with them was collaborative, which meant we were able to enter our work for a Rose Design award, celebrating some of the best creative work in the UK! The Crowns and Coronets identity received Bronze in the Corporate Identity category, a true success all round.

What was it that we did? First and foremost we listened to the ambition behind Crowns & Coronets - to create a luxe brand, using ethically sourced materials and manufacturing processes while steering clear of unrefined ‘shabby-chic’. Then we scoped out the most appropriate creative direction portraying luxury at the heart, reinforced by handcrafted, classically British design.

So, you’ll notice the hand-stitched ‘W’ within the word ‘CROWNS’ on the front of all printed materials which elegantly reflects the handcrafted nature of the product. When turned over, this clever little piece of stitching also creates a crown symbol - a subtle nod towards the name of the brand and its luxury values. 

by Emma Bluck, True North account manager

(pictured left, next to Karen Hughes and Sarah Dutton)

Outside our wonderful shop window display in Alcester

Spring has sprung but the snow continues to fall here in Worcestershire. So, here we are, celebrating Easter in the hope that new lambs and young chicks are protected from the inclement weather. Plenty of time to be grateful for Crowns & Coronets soft warm knits for our children. Our own celebrations centre around our debut window display in the ancient Roman market town of Alcester in Warwickshire. Courtesy of local online company www.myalcester.co.uk we have taken over a wonderful window to showcase our beautiful yak collection. We hope these twilight photographs  give you a small taste of the charming array.

Behind the scenes of the Yak Collection photoshoot

With the Yak Collection now on sale online we thought we would share this image of happy relaxation from the end of the photoshoot. Shot by the lovely Sharon Trueman of Longbarn Photography it was a super day and we can’t wait for you to enjoy the beautifully soft garments.